| Search Engine Optimization |
Web
Tools :. |
SEO Services |
|
If you would like to increase the amount of traffic flowing to your website, without spending a dime, I urge you to read this article with an open mind. Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine optimization is a black art, and that no mere amateur can hope to compete with the "experts." If you are among them, you're missing out on a great opportunity to drive free, targeted traffic to your website.
There are only three steps you need to take, if you want to quickly increase your site's visibility in the search engines. The three steps are: positioning, optimization, and link building. In this short tutorial, I'll explain what's involved in each one, and show you just how easy it can be.
Step
1: Positioning (a.k.a.
search term selection) To get traffic from search engines, you need to know what people
are searching for, and who you're competing against. This sounds very
basic, but it's important. Search term selection really boils down
to finding a balance between popularity, targeting, and competition.
Realtors, for example, might be tempted when they discover how many
people search for "real estate," to believe that this is a
perfect set of keywords... but they would be mistaken. That's a very
popular search term, but unless you sell real estate all over the
world, it's not specific enough to reach your target audience.
Some folks can come up with good, targeted search terms with nothing
more than common sense, but I prefer to do my homework. The best way
to do this on your own is with the
SEO Tools, which allows you to find popular search terms, investigate
and do tests.
If you aren't interested in doing it yourself, you can hire Web
Marketing Services to do research for you.
Step
2: Optimization
How easy is it? Well, I can tell you 90% of what you need to know in just a few lines, and there's a good chance that you'll never need to learn the rest. Once you see what you can accomplish, though, you'll probably want to learn more. The first thing to understand is that you should only use 1-2 search terms to optimize each page. Once you've selected a page to optimize, and the search terms you're going to use, all you have to do is put those words in the right places, and you're done. Where the search terms go: That's 90% of optimization right there. The most important of these are #1, #3, and #4. Just try it, it works. Step
3: Link Building Link building is important because search engines look at these links as a "vote" for your website, and they will boost your rankings accordingly when other sites link to you. There are three simple ways to improve your site's "link popularity," and drive traffic at the same time: 1. Submit your site to the major directories. Submit your optimized pages to Google, Yahoo and MSN first. Popular directories, including dmoz.org, goguides.org, and joeant.com, that will also list your site for free. 2. Trade links with related websites. You can help each other, and your visitors, by linking to other good websites. 3. Look for other sites that have resource directories, and ask them to link to you. If you'd like to learn more about link building, check out: Web Marketing Services That's it! If you do these three simple things, your search engine rankings are sure to improve. Just remember that there are no shortcuts, and it's never a good idea to try to "trick" the search engines. The honest approach is easier, and much better for you and your visitors. |
| Search Engine Optimization |
Web
Tools :. |